Hello
I’m a creative professional with a passion for designing visually stunning work that drives real results. My background in marketing and sales gives me a unique understanding of how to make designs not just look good but drive conversions, too. I’m a laid-back, easy-going person who thrives under pressure and always delivers top-notch work.
Design & Marketing Track Record
University of Florida
June 2024 – Present
As the driving force behind marketing initiatives within the J. Wayne Reitz Union, I contribute comprehensive strategies that elevate our presence on campus. Collaborating closely with Student Life Marketing teams, I orchestrate campaigns across digital and traditional platforms. From crafting compelling content to overseeing brand consistency, my role ensures that the Reitz Union's vibrant offerings resonate prominently within the UF community, setting the standard for campus engagement and excellence.
Freelance Design
July 2021 – Present
I specialize in crafting compelling brand identities that resonate with audiences across diverse sectors, including educational institutions, museums, communication firms, YouTube channels, and photography studios. Through collaborative partnerships with clients, I bring their visions to life with precision and creativity. My portfolio showcases a track record of significantly enhancing brand presence and amplifying digital engagement strategies.
Illinois Crafted Hospitality Group
May 2022 – May 2024
As Creative Marketing Manager at Illinois Crafted, I elevated branding and marketing across over 10+ restaurants/business concepts. I specialized in social media, branding, and web design. I balanced multimedia and marketing tasks to boost brand presence, develop engaging content, and lead cross-brand strategies, showcasing a blend of creative design and strategic marketing expertise.
NIU Athletics Recreation
June 2023 – May 2024
As a Graphic Designer at NIU Athletics, I specialized in creating compelling promotional materials that aligned with the department's branding and objectives. My focus on detail, efficiency, and innovative design drove engagement and maintained high-quality standards. Staying ahead of industry trends, I effectively blended marketing insights with visual communications, enhancing the department's dynamic presence.
T-Mobile + Partners
August 2015 – May 2022
At T-Mobile, I thrived in a dynamic sales environment, rapidly advancing to manage a new store in Elburn. My approach combined grassroots marketing with community engagement, distributing flyers and fostering local relationships. I lead store promotions and outdoor engagement strategies, significantly contributing to brand visibility and sales growth in a challenging market. My leadership not only boosted store performance but also cultivated a strong, community-oriented team.
Northern Illinois University
May 2024
I received a BFA in Visual Communication, enriched with a Marketing Minor and a Digital Marketing Certificate. This multidisciplinary education blended creative design, strategic marketing, and digital innovation. I mastered SEO, social media strategies, and integrated marketing skills, alongside a keen eye for visual design and typography.
Certifications + Achievements
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Bachelor of Fine Arts in Visual Communications - Minor in Marketing
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Graduated Summa Cum Laude
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Northern Illinois University Digital Marketing Certificate
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International Society of Typographic Design Member
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Microsoft Office Specialist: Excel Certified