Jefferson Elementary School
Logo Re-Design
Overview
The Jefferson Jaguars logo redesign was a commissioned project for an elementary school in DeKalb, Illinois. The brief required a professional yet non-cartoonish jaguar head. My solution was a design that features a stylized jaguar head that forms the letter 'J', offering a blend of academic dignity and a spirited school identity unique to Jefferson Elementary. An orange ‘D’ subtly placed within the jaguar’s ear pays homage to DeKalb schools. It's complemented by a contemporary sans-serif typeface, Filson Pro, and is now the Jefferson Jaguars' official logo.
My goal was to craft a design that resonated with the school’s staff while remaining approachable and engaging for elementary-aged students.
One of the standout features of the 'J' logo is its versatility, allowing for the extraction of secondary elements for use in extended branding materials, such as the distinctive 'J' that adorns the business cards.
The logo was meticulously designed to ensure clear visibility against dark, light, and the school's signature orange backgrounds. A single-color version was also created for versatility.